Service Advisor Articles

Earn Customer Trust with Ideal Spark Plugs for GDI engines

Earn Customer Trust with Ideal Spark Plugs for GDI engines

(SPONSORED CONTENT) By Autolite One of the key factors for a shop’s success is its reputation for customer service. While you cannot change the way vehicles and parts are manufactured, you can offer confident recommendations to customers on which parts will work best...

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Guarding against fraud

Guarding against fraud

Auto service businesses may have some degree of protection against fraud due to the face-to-face nature of much of their business, but they can still be caught off guard by savvy fraudsters. March is “Fraud Prevention Month,” so it seemed a good opportunity to revisit...

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Check out the 4th Annual Aftermarket Intelligence Issue!

Check out the 4th Annual Aftermarket Intelligence Issue!

The 4th Annual Aftermarket Intelligence Issue features the latest Canadian automotive service market data from J.D. Power and Trends to Watch for aftermarket businesses at all levels. Plus, special this year, is Special Feature “A Positive Force for Engine Builders:...

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Winter is Coming: Smart Talk for Your Customers

Winter is Coming: Smart Talk for Your Customers

It can be tempting to forgo even quick inspections in the face of a long line of cars needing winter tire changeovers and battery replacements, but it is important to communicate the need to ensure the consumer’s vehicle is in good working order. Even where winter...

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Reader Response: Online Auto Service Booking

Reader Response: Online Auto Service Booking

The Indie Garage July/August article "Marketing the Benefits of Online Auto Service Booking" prompted this response from Nick Skrbic, Bittner's Auto Service, Hamilton, Ont. Booking online. What does that mean to the customer? It  means , I am here, everything...

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