Valvoline Inc., supplier of premium branded lubricants and automotive services, announced that it has entered into a joint venture with Chinese quick-lube services provider The Master Too to co-develop a quick lube model in China.
The joint venture plans to operate quick lube service centres in the Shandong province in eastern China.
“Valvoline had been evaluating the China quick-lube market for approximately two years,” said Tony Puckett, president, Valvoline Quick Lubes. “Once our teams had the opportunity to visit Master Too and experience their quick lube service model within their existing stores, it became clear that we had a common vision and approach for serving customers and that Master Too would be a great partner for Valvoline. This partnership leverages the strengths of Master Too and Valvoline to co-develop a differentiated automotive service experience for the Chinese consumer.”
“With a heritage spanning more than 150 years, Valvoline provides outstanding products and operates a comprehensive automotive preventive maintenance service brand,” said Liejin Song, founder and CEO of The Master Too. “Master Too understands the China market and the needs of Chinese car owners. Together, Valvoline and Master Too will provide our Chinese customers with world class products and an efficient car maintenance service experience.”
The joint venture’s first store opened on February 18 in Qingdao, China.