Uniroyal Tires launched the Tiger Paw Touring All-Season tire for passenger cars, minivans, CUVs and SUVs, in 114 sizes that will cover more than 24 million of the 28 million vehicles on the road today.
The brand’s largest-ever product launch will cover 85% of sizes in the Canadian tire market.
The new product offers consumers a 45-day ride guarantee and features an optimized footprint for even treadwear. Its all-season compound and high sipe density give the Tiger Paw Touring All-Season traction and biting edges for rain, light snow and muddy conditions.
The tires will be available in H speed rating and V speed rating, with 120,000- and 105,000-kilometre warranties, respectively. With upgraded technology, high-mileage warranties and a competitive price, the Tiger Paw Touring All-Season is attractive to value-conscious consumers and tire dealers looking to optimize shelf space while having adequate inventory on hand.
Of the 114 new sizes, 50 are 18-inch and above, keeping up with consumer demand for larger wheel sizes. For the growing number of families with CUVs and SUVs, the larger-size tires bring affordability and peace of mind.
A line extension planned for June 2020 will see nine additional size offerings, creating even more market coverage.
“Uniroyal’s newest tire offers value to consumers and tire dealers,” said Sylvaine Cuniberti, Marketing Director, Michelin North America (Canada) Inc. “This line of tires covers nearly the entire market in Canada, from a compact car with 14-inch wheels to a full-size SUV with 22-inch wheels. For consumers, this tire brings dependability and protection. For our dealers, this tire meets the needs of customers who demand longevity and affordability.”