Major U.S. aftermarket chain Pep Boys is celebrating its 100th year in business and it has decided that a key part of this months-long celebration will be an old-school bus tour. It is definitely an approach worth noting as organizations look for ways to connect with customers, teams, and communities.
Over the next several months, the #PepBoysRoadTrip, a custom, Pep Boys-branded bus, will travel across the U.S., reaching out to affirm the company’s commitment to the thousands of local communities it serves.
Along the way, it will mark the opening of new locations and kick off new business initiatives, while celebrating the Team Members and customers who helped the company reach this milestone.
The company will also distribute over $100,000 in technician education scholarships and raise funds for its primary philanthropic partner, The Woodruff Foundation, and the Pep Boys Go Further Fund, an employee assistance program that has distributed hundreds of thousands of dollars to families in need.
Said Brian Kaner, CEO, “Since Pep Boys was founded 100 years ago, our mission has been to make car care more accessible. For our founders, this meant getting drivers the new auto parts they needed to repair the recently invented automobile.
“As we shift the Pep Boys business model to focus primarily on automotive service and tires, we’re doing just what our founders did: adapting to changes in the market and the demands and preferences of our customers.
“Our centennial is the perfect time to honor our heritage, celebrate our success, and jumpstart our future by hitting the road to reconnect with the Team Members and customers to whom we’ve made a promise for the next 100 years: ‘We go further to help you go farther.'”
The Pep Boys Centennial Road Trip experience, sponsored by Cooper Tires, will make hundreds of stops.
The fully restored 1964 Ramp Truck rebuilt in partnership with Shell and Flat 12 Gallery – also includes a car show, giveaways, family activities, music, local food trucks and a live DJ.
“The new Pep Boys Service experience isn’t about what happens in our bays, it’s about giving people a great experience and getting them back on the road so they can be at the places and with the people that matter most,” said Kaner.
“I can’t think of a better way to reintroduce customers to the new Pep Boys than surprising them at one of our locations or meeting them at some of the year’s most exciting events.”