Toronto survey says only one in five would move to car sharing

by | Mar 6, 2019 | 0 comments

A survey by a Toronto, based car sharing service says only one in five in Canada’s most populous city would consider replacing their household vehicle with a car sharing service.

The report, from Communauto, Canada’s longest-running carsharing company, found that of that 20 per cent, Millennials were most likely to make the switch, with 1 in 4 (25 per cent) claiming they would reconsider household vehicles for the right carsharing alternative; 16 per cent of Gen Xers and 15 per cent of Baby Boomers said the same.

Carsharing, as an element of the expected shift to Mobility As A Service (MaaS) landcape of the future, is expected to have a significant impact on the independent service sectors, shifting both the miles driven and ownership to norms more commonly attributed to fleets today.

While support is still in the minority, the appeal of carsharing is growing, says the company.

“Currently, 87 per cent of Torontonians own a vehicle. As technology evolves and Toronto becomes a smarter and more mobility-driven city, it’s clear that there’s a desire for new ways of moving around”, said Marco Viviani, Communauto Vice President. “Carsharing complements transit and active transportation to provide affordable, flexible and eco-friendly mobility, reducing congestion and pollution.”

The report went on to find that 12 per cent of Toronto’s drivers have tried carsharing, and that nearly half of the city’s population (49 per cent) are open to using such a service. Of the demographics surveyed, Millennials were most receptive, with 67 per cent open to the idea of trying a free-floating carsharing service. They were also the demographic most familiar with carsharing—22 per cent of 18-34-year-olds said they’ve used a carsharing service in the past, compared to 10 per cent of Gen Xers and just 4 per cent of Baby Boomers.


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