Superior Tire & Auto has transitioned its corporate location at 395A Danforth Road, in Scarborough, Ont., to an owner-operated franchise model, marking the first addition of a new franchisee location to the network in more than 15 years.

This development signals a strategic evolution for the brand as it strengthens its Scarborough operations. 

New owner-operator Murat Mulayim assumes leadership of the facility with 30 years of experience spanning four continents. His background in the tire, automotive, and retail sectors informs a localized approach to service management and technical staffing, ensuring the facility meets rigorous performance standards.

“This shop is built around three things: customer service, competitive offerings, and convenience,” said Mulayim.

“Those aren’t slogans; they are the standard I hold every visit to. Customers should leave knowing exactly what was done to their vehicle, why it mattered, and that the price was fair. As a team, we provide a safe and smooth drive regardless of the vehicle make, model, or year.”

Comprehensive automotive repair and maintenance  services. The Danforth location offers end-to-end mechanical and tire services to ensure vehicle safety and performance:

• Tire Sales and Precision Care: Inventory of major brands, precision balancing, flat repairs, and seasonal tire storage.
• Mechanical Systems: Advanced engine diagnostics, brakes, suspension, steering, and exhaust repair.
• Routine Maintenance: Oil changes, fluid flushes, battery testing, and manufacturer-scheduled maintenance intervals.
• Safety and Alignment: Use of digital alignment equipment to ensure driver safety and maximize tire longevity.

“The franchising of our Danforth Road location represents a significant milestone for Superior Tire & Auto,” said Matthew Benson.

“The transition to an owner-operated facility ensures that clients continue to receive high-caliber automotive services, backed by Murat’s extensive international expertise.”

Detailed service information and appointment scheduling are available here.

Superior Tire & Auto

Established in 1942, Superior Tire & Auto is a premier Canadian automotive service and tire retail banner operating under Auto Service Group. Known for combining local, independent owner-operator service with the backing of a major industry network, Superior Tire & Auto provides complete automotive maintenance, mechanical repairs, and brand-name tires to keep Canadian drivers safely on the road.

For more information, visit www.superiortire.ca