SEMA, the Specialty Equipment Market Association, has announced that it is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business in place of the SEMA Show.
SEMA had previously announced the show’s cancellation without any virtual component in its place.
Taking place Nov. 2-6, SEMA360 was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA Show.
“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said Chris Kersting, SEMA president and CEO. “SEMA360 is the ideal solution to bring the industry together, at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings.”
Show organizers gathered input from industry members who registered concerns with typical “virtual trade show” solutions. The result is SEMA360, a simplified platform where organizers will help manufacturers create a straightforward brand presence that will reach quality domestic and international buyers. With a focus on helping the industry grow their businesses, participating resellers will have access to product offerings and demonstrations, and manufacturer personnel.
“The industry made it clear there is a void to fill,” said Tom Gattuso, SEMA vice president of events. “SEMA360 addresses that need by leveraging SEMA’s exclusive buyer database to connect manufacturers with resellers.”
Organizers say SEMA360 will include: a platform to showcase new products, interaction between manufacturers and resellers, vehicle reveals, and education.
Manufacturer applications for SEMA360 will open Sept. 3, 2020.