RoboTire files for bankruptcy

by | Jan 24, 2024 | 0 comments


RoboTire, which provided automated tire changing equipment to the automotive aftermarket, has filed for bankruptcy in a Delaware court.

The Michigan-based organization made the voluntary Chapter 7 filing on January 19, 2024.

RoboTire launched in 2019 with the goal of making automotive service safer for technicians, faster for customers, and better for businesses. Its first-generation automated tire-changing system was deployed in 2020.

The organization had operated with significant buy-in from Discount Tire  which serves customers at more than 1,100 stores in 37 U.S. states.

Discount Tire has been a critical partner, committed business contributor, and investor to RoboTire which it said showed great promise.

“Discount Tire is excited to support RoboTire in the development of new and innovative technologies that drive a better customer experience,” said Tom Williams, chief experience officer at Discount Tire at the time of its investment in Robotire in October 2021.

“As customer expectations around the ‘buy and book online’ experience and our ability to deliver reduced wait times continue to grow, we will continue to pursue automation and enhancements that ensure an inviting, easy and safe experience for all our customers.”

Reports are that debts and assets are both valued between $10 million and $50 million USD and that assets will be liquidated though no other information on that process was available at the time of this writing.


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