On this episode of the podcast, we sit down with Emily Chung, CEO of AIA Canada and former shop owner, to explore insights from AIA’s latest Consumer Behaviour Series report, Dealership vs. Independent: How Canadian Vehicle Owners Choose a Service Provider.

We look at why Canadian drivers choose dealerships over independent service shops, what influences their decisions, and—most importantly—four key ways independent shops can better compete for that business and win more customers. From understanding what drivers value, to identifying opportunities to build trust and strengthen customer relationships, we discuss how aftermarket businesses can turn these insights into practical actions to grow their business.

Check out the full report here, AIA’s Notice to Consumers statement here, and Indie Garage’s recent feature on the report here.

Check out the episode below!