Petro-Canada, a Suncor business, and Canadian Tire Corporation, Limited, (CTC) announced a new partnership that includes three key elements.

The partnership consists of three core areas that will drive value within CTC’s and Petro-Canada’s respective networks, say the companies.

Loyalty programs

A partnership between two iconic Canadian brands’ loyalty programs, Triangle Rewards, with more than 11 million active members, and Petro-Points, with more than 3 million active members, will deliver expanded benefits to Canadians. Each company will retain full ownership and control of its respective loyalty program. 

Retail fuel network

Over 200 of CTC’s Gas+ retail fuel network sites will be rebranded to Petro-Canada stations, while maintaining CTC ownership. This rebrand is expected to enhance existing site productivity, give Petro-Canada’s SuperPassTMcommercial fleet program customers access to CTC’s network of stations, and unlock future opportunities for CTC to leverage Suncor’s scale and operating infrastructure, including providing more products and services to customers, such as low carbon energy alternatives.

Fuel supply

Suncor will become the primary fuel provider to CTC’s retail fuel network over time, eventually supplying more than one billion litres of fuel to the Canadian Tire retail fuel station network annually. This will result in a 17% increase in retail fuel sales volume for Petro-Canada compared to 2022 and will allow CTC to streamline its sourcing of fuel with Suncor, Canada’s leading integrated energy company.

Highlights:

• Partnership between Triangle Rewards and Petro-Points will increase value for customers 
• 200 + Canadian Tire Gas+ retail fuel sites to be rebranded to Petro-Canada 
• Suncor to become primary fuel provider to the Canadian Tire network -resulting in a 17% increase in retail fuel sales volume for Petro-Canada

“This partnership is a tangible example of our commitment to optimize our retail network and expand strategic partnerships for Petro-Canada. It brings together Petro-Canada, the leading and most trusted gas station brand in Canada, with Canadian Tire Corporation, an iconic Canadian retailer,” said Rich Kruger, President and Chief Executive Officer, Suncor.

“This will provide long-term value to our shareholders by securing a long-term supply relationship for our refineries, while continuing to build on our brand.”

“Through this new partnership, Canadian Tire Corporation will expand the reach of our Triangle Rewards program from over 200 gas stations to a network of more than 1,800, driving enhanced value for Canadians at the pumps by providing more opportunities for members to earn CT Money ® in a high-frequency category,” said Greg Hicks, President and CEO, Canadian Tire Corporation.

“This is yet another way we’re creating valuable relationships through the power of Triangle, which is a key component of our growth strategy.”

The launch of the loyalty partnership is expected in the fall of 2023. The Gas+ retail fuel stations will be rebranded over the next several years. 

For more information, visit Corp.CanadianTire.ca.