Online tire sales are steadily gaining traction in Canada, and now a new player has joined the fray nationally.

According to sources such as the Tire and Rubber Association of Canada (TRAC) and the OpenBrand research firm. online tire sales are now representing in the range of about 10% to 15% of the overall consumer tire market in the country.

This shift toward digital retail is creating new challenges—and opportunities—forCanadian automotive service providers.

Toronto-based TireSet.ca is the latest online tire and wheel retailer to go national, offering direct-to-consumer sales with Buy Now, Pay Later (BNPL) financing options and free shipping coast to coast. With credit approvals starting at a score of 550 and no hard credit checks required up front, the company is targeting a segment of buyers often underserved in traditional retail models.

“Our goal was to create more access and less stress around buying tires,” says Katie Marsh, Co-Founder of TireSet.ca. “Credit-challenged customers often get left out—so we’ve built a platform that includes them.”

TireSet.ca carries a wide selection of new passenger and light truck tires, custom wheels, and a growing inventory of commercial tires. Orders are fulfilled through a distributed warehouse network, shipping from the location nearest to the customer for faster delivery.

For shop owners, this structure may offer a sourcing alternative when timelines are tight or stock is limited through traditional channels.

The website is also fully bilingual, featuring an English/French toggle, which aligns with expectations in Quebec and parts of Eastern Canada.

While TireSet.ca is clearly consumer-focused, its flexible payment structure, logistics model, and growing commercial tire inventory suggest it may become a player worth watching in the broader aftermarket supply chain.

As online tire purchases continue to climb, aftermarket professionals may need to evaluate how their own customer experience, pricing, and fulfillment models stack up against emerging digital competitors.

To learn more, visit: https://www.tireset.ca

About TireSet.ca

TireSet.ca is an online Canadian tire and wheel retailer based in Toronto. The company offers Buy Now, Pay Later financing through iFinance, bilingual site navigation, and free shipping nationwide. TireSet.ca serves individuals and small businesses with premium products and inclusive payment options.