NASCAR Canada has announced a new multi-year partnership with NAPA Auto Parts, a retailer and distributor of automotive replacement parts, tools, and accessories, becoming the Official Automotive Aftermarket Retail Store of the NASCAR Canada Series.

As part of the agreement, NAPA Auto Parts will have a strong presence at every race throughout the NASCAR Canada Series season with fan activations and a dedicated merchandise kiosk at each event.

NAPA Auto Parts will also serve as the Official Pace Car partner for the series.

“NAPA is a well-known and trusted name in motorsports, with an established presence in our series. This partnership opens the door to meaningful fan engagement and exciting opportunities throughout the season,” said Alan Labrosse, General Manager of NASCAR Canada.

The partnership also includes race entitlements for two NASCAR Canada Series events, one in Québec and one in Ontario, further strengthening the brand’s connection with racing fans across the country.

“This sponsorship is a natural fit for NAPA Auto Parts, and it firmly positions our leading brand back into the car racing circuit in Canada,” said John O’Dowd, Vice President of Marketing at NAPA Canada.

The multi-year agreement strengthens NAPA Auto Parts’ commitment to Canadian stock car racing. Fans will get their first look at NAPA Auto Parts’ presence on and off the track at the 2026 NASCAR Canada season opener on May 16-17 at Canadian Tire Motorsport Park.