Lordco Auto Parts has announced a partnership with the Edmonton Elks of the Canadian Football League (CFL).
This collaboration marks a significant milestone for Lordco as it expands its involvement in Canadian sports.
Sarah Durant, Vice-President of Marketing, at Lordco Auto Parts, states “Since our expansion into Alberta in 2019 we’ve worked hard to earn the trust of our customers and are committed to being a contributor to the community. With two stores in the city already, partnering with the Edmonton Elks was just another step in furthering this commitment and supporting a team that
brings so much to its fan base, on and off the field.”
Durant further added, “With two more stores opening in Alberta this year, we are thrilled to expand our reach and offer football fans across the province an unparalleled customer experience at every location.”
This partnership reflects shared values of excellence, passion, and commitment to the local communities they serve. As a proudly Canadian company with deep roots in Western Canada, Lordco recognizes the power of sports to inspire youth and unite people of all backgrounds.
Victor Cui, President, and CEO of the Edmonton Elks states, “We’re excited to partner with Lordco Auto Parts and look forward to working with them over the next three seasons. As a community-owned team, our values align with Lordco’s commitment to giving back, and we can’t wait to help showcase and grow Lordco’s brand as they strengthen their presence in the market.”
As the Edmonton Elks gear up for an action-packed season, Lordco takes pride in standing by their side. This partnership serves as a testament to Lordco’s unwavering commitment to supporting the community, promoting sportsmanship, and inspiring the next generation of athletes. The Elks began their 73rd season on June 11th with a home game against the Saskatchewan Roughriders. Their next game is Saturday, June 17 at 4:00 pm PT against the BC Lions.
About Lordco Parts Ltd.
Lordco Auto Parts is Canada’s largest privately held automotive parts distributor and the largest distributor and retailer of aftermarket parts and accessories in Western Canada. With over ninety retail locations, two machine shops, seven distribution centres, and more than 2,200 employees, Lordco delivers an exceptional customer experience. Visit Lordco.com, for more information about Lordco’s products, services, or locations throughout British Columbia and Alberta.
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