LIQUI MOLY partners with Unitronic in touring car challenge

by | Nov 11, 2020 | 0 comments

LIQUI MOLY is joining the TCR Championship Run in 2021 alongside Quebec-based tuning specialist Unitronic and JDC-Miller Motorsports for a run at the North American IMSA Michelin PIlot Challenge championship.

LIQUI MOLY has a long tradition in touring car sports. The oil and additive specialist has been active there for over ten years.

“This shows that our oils and additives also deliver top performance in racing use,” says Sebastian Zelger, CEO of LIQUI MOLY USA/Canada.

“We are very excited to have this new partnership program for 2021,” says Lenny Levac, Director of Sales Canada at LIQUI MOLY. “The partnership with UNITRONIC JDC-Miller MotorSports and Unitronic allows us to share the experience we gain with our products on the race track with the workshops that work with Unitronic.”

Audi and Volkswagen tuning expert Unitronic has partnered with JDC-Miller MotorSports, who will be competing next year with an Audi RS 3 LMS TCR in the IMSA Michelin Pilot Challenge. LIQUI MOLY will be the official oil and additive supplier of Unitronic Corporate as well as the racing team. The company can draw on its many years of experience in touring car sports with BMW, Audi and Volkswagen vehicles, amongst others.

“Thanks to our expertise with German imports, we help to get the last bit of power out of the engine and at the same time protect it from overload,” explains Sebastian Zelger. “And what has proven its worth on the race track also performs well on the road in everyday life and increases the reliability of the engine.”

Unitronic specializes in performance software tuning and hardware upgrades of Audi, Volkswagen, Seat, Skoda, and Lamborghini models. “This background makes Unitronic a natural partner for us as a German brand,” says Sebastian Zelger. “Our oils carry the approvals that the Volkswagen Group stipulates for its models.” That’s why Unitronic will not only use LIQUI MOLY oils and additives at JDC-Miller MotorSports, but also in its own workshops for customers’ vehicles.

2021 Michelin Pilot Challenge Schedule:

  • Jan. 28-31 — Daytona International Speedway (4 Hours)
  • March 17-20 — Sebring International Raceway
  • April 23-25 — WeatherTech Raceway Laguna Seca
  • May 14-16 — Mid-Ohio Sports Car Course
  • June 24-27 — Watkins Glen International (4 Hours)
  • July 2-4 — Canadian Tire Motorsport Park
  • July 16-18 — Lime Rock Park
  • Aug. 6-8 — Road America
  • Aug. 20-22 — Virginia International Raceway
  • Oct. 6-9 — Michelin Raceway Road Atlanta

About LIQUI MOLY USA – Canada

LIQUI MOLY USA – Canada is a subsidiary of LIQUI MOLY GmbH, a global motor oil and additive company based in Germany selling products in more than 150 countries.  LIQUI MOLY offers more than 4,000 items globally covering automotive, powersports, commercial vehicles, boats and watercraft and more.

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