Oil and additive specialist LIQUI MOLY is once again expanding its support for rescue services and relief workers to products now worth the equivalent of more than 6 million CAD.
“With the products we give away free of charge, we provide financial relief for numerous aid organizations so that they can procure other equally necessary equipment,” says Managing Director Ernst Prost.
To support rescue services, fire brigades and other first responders that are at the forefront of the fight against the coronavirus, LIQUI MOLY announced at the beginning of April that it would provide them with products worth one million euro. “We help with what we do best: oils, additives and other vehicle care products,” Ernst Prost said at the time.
Requests for help poured in from emergency forces not only in Germany, but from all over the world. The demand was so great that the company soon afterwards increased its aid package to three million euro. “We have now shipped products worth these three million euro. Down to the last cent,” says Ernst Prost. “Every day, we still receive numerous requests for free goods for fire engines or ambulances, for emergency vehicles, for mobile care services, meals on wheels, and many more … Should we really stop now? Should we not give the ‘late bloomers and stragglers’ anything more now?” asks Ernst Prost.
No, he decided. Social responsibility is more important than maximizing profit in the year-end financial statements. Ernst Prost: “The good cause is worth another million euro to us and we are hereby increasing our 3-million-euro product donation to make it a 4-million-euro product donation. All to help the helpers!”
Canadian shops partnered with LIQUI MOLY
In May, a group of ASPs in Alberta partnered with LIQUI MOLY to provide no-charge oil changes to front line workers.
The four participating shops are Alberta Asian Motorworks, Alberta European Motorworks, German Car Specialist, and Sheni’s Auto Trend, and serve the Calgary and Red Deer markets.
“We have felt fortunate over the years to have been given the opportunity to operate our business in the city of Calgary. The community has supported our business through the good times and bad,” said Zuhair Janmohamed of Sheni’s Auto Trend, one of the shops partnering with LIQUI MOLY. “At a time like this, it gives us great pride to be able to give something back. Our local health care workers have given so much to our community. We are happy to thank them with these complimentary services.”
“We are pleased to make a difference where and how we can,” explained LIQUI MOLY USA/Canada CEO, Sebastian Zelger. “These healthcare professionals are making significant sacrifices and commitments devoting countless hours and days to saving so many people’s lives. At the very least, hopefully this will relieve them of one stress that might encroach in their busy lives. The last thing we’d want is a devoted healthcare professional not able to make it to his or her responsibilities because of car trouble. An oil change—something statistically many will need during this crisis—can help avoid that.”