Kroger grocery chain launches self-driving delivery pilot

by | Aug 16, 2018 | 0 comments

In a move that is being watched by many relying on a delivery business model, The Kroger Co. and Nuro have announced that Scottsdale, Arizona as the city for their self-driving grocery delivery pilot.

Earlier this summer, Kroger, America’s largest supermarket retailer, and Nuro, maker of the world’s first driverless delivery vehicle, announced a partnership to begin testing grocery delivery using Nuro’s robots.

Through the new self-driving delivery vehicles, customers will receive their groceries at their curb – safely and quickly.

“Scottsdale is proud to be the home of Kroger and Nuro’s partnership,” said Scottsdale Mayor Jim Lane. “We welcome innovative technology that can benefit the lives of Scottsdale residents. We feel this partnership holds tremendous potential and promise, and offers our residents real, not-yet-experienced convenience for everyday routines.”

“We’re excited to launch our autonomous vehicle delivery pilot with Fry’s in Scottsdale,” said Kroger Chief Digital OfficerYael Cosset. “Kroger wants to bring more customers the convenience of affordable grocery delivery, and our pilot with Nuro will help us test and learn to understand customer acceptance of autonomous vehicles in our seamless offering. We thank Arizona Governor Doug Ducey, Scottsdale Mayor Jim Lane, and the Scottsdale community for being terrific partners and for supporting customer-focused innovation.”

“Arizona is home to some of the most innovative autonomous vehicle testing,” said Nuro Co-Founder Dave Ferguson. “We’re proud to contribute and turn our vision for local commerce into a real, accessible service that residents ofScottsdale can use immediately. Our goal is to save people time, while operating safely and learning how we can further improve the experience.”

Nuro will begin the pilot using its self-driving Toyota Prius fleet and will introduce its custom R1 driverless vehicle this fall.

Pilot Details:

Where: Fry’s Food Stores (single location): 7770 East McDowell Road, Scottsdale, AZ 85257

When: Customers can place delivery orders starting Thursday, August 16

How: Customers shop via or the Fry’s Food Stores mobile app and place their order based on slot availability

What: Grocery orders can be scheduled for same-day or next-day delivery by Nuro’s fleet of self-driving vehicles

Price: $5.95 flat fee; no minimum order


Submit a Comment

Your email address will not be published. Required fields are marked *