The Automotive Industries Association of Canada has issued its latest report as part of its Consumer Behaviour Series, Dealership vs. independent: How Canadian vehicle owners choose a service provider.
This report takes an in-depth look at the preferences and attitudes of Canadian vehicle owners when it comes to choosing an automotive service provider.
Made specifically with auto care businesses in mind, this report will also provide data and insight on:
- Owner use of and attitudes towards dealerships versus chains and independent shops
- How and where vehicle owners find a new chain or independent shop
- Factors that motivate customer loyalty
The research and comprehensive data will help inform businesses across the Canadian auto care sector and how they can better serve the needs of vehicle owners across the country.
The report is availble free to AIA Canada members, $199 for non-members.
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