Hofmann introduces new branding, updated logo

by | Feb 8, 2024 | 0 comments

Featuring a new look and updated logo, Hofmann has introduced new branding to better replicate its innovative and high-performing wheel service products.

“The updated Hofmann branding features a sophisticated appearance that is a direct reflection of our award-winning, advanced-technology products,” said Mariana Montovaneli, director of marketing for Hofmann. “As we continue to upgrade and enhance our balancers, aligners, tire changers and lifts, we believe it is important to evolve the Hofmann branding to a clean, modern look that conveys the characteristics of our industry-leading equipment.”

The new Hofmann logo and branding elements will be integrated into product designs, marketing materials and a revamped website. The visual identity, characterized by a fresh, bold design, positions the brand as forward-thinking and success-oriented, reflecting its products’ capabilities.

Customers can learn more about Hofmann wheel service products by calling 800-251-4500 or visiting https://hofmann-equipment.com/us.

About Hofmann

For more than 90 years, Hofmann has been a world-leading innovator of automotive undercar service equipment solutions and is one of the many brands that Snap-on offers repair shop owners and managers.

Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks.

Products are sold through the company’s franchisee, company-direct, distributor and Internet channels.

Snap-on, an S&P 500 company, generated sales of $4.5 billion in 2022, and is headquartered in Kenosha, Wisconsin.


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