With the impending arrival of the Tesla 3 on the roads of North America, attention has once again turned to one of the automotive most well funded rebels.
Tesla has gained headlines over the past few years as much for its place in innovation as for the high flying pronouncements of its CEO Elon Musk and, on the flipside, the naysayers of the electric vehicle in general and the Tesla in particular.
Regardless of how you feel about the subject or the brand, you will be seeing more of them on the road over the new couple of years, a lot more of them.
And while headlines should be watched, here are four things you should remember as you read them:
Electric vehicles will likely not make up a dominant a part of the overall vehicle population for years to come. Tesla expects to build 500,000 Tesla 3 in 2018, but remember they’ve been taking order since 2016. It’s an impressive number but Ford built and sold more than 800,000 F-Series pickups in the U.S. 2016, 700,000 plus the year before, and nearly 400,000 by mid-year 2017.
Despite the acknowledged advancements in the drivetrain, underneath the skin, the Tesla is still a car: brakes, shocks, ball joints, steering rack. And tires. Yes tires.
The used Tesla market is starting to ramp up. The company is already building its remarketing teams, network, and processes. And used cars have always provided an opportunity for the aftermarket.