Federal-Mogul Motorparts, through its Champion, MOOG, Fel-Pro and Abex brands, recently earned several prestigious advertising awards for their respective promotional campaigns.
Both Champion and MOOG were recognized with B2 Awards by the Association of National Advertisers (ANA).
The Champion brand was honoured for excellence in global brand strategy by earning the ANA B2 Award for Best Account-Based Marketing Program. Champion was recognized for its “There’s a Champion in Here” campaign, which introduced Champion’s expanded line of light maintenance products including automotive filters, wiper blades, batteries and lighting, in addition to its well-known spark plugs. Partnering with a well-known automotive retailer, “There’s a Champion in Here” was brought to life with creative executions that appealed to automotive technicians and enthusiasts who acquire replacement parts from the retailer.
Federal-Mogul Motorparts’ MOOG brand was also recognized with an ANA B2 Award of Excellence for its Data/Analytics use to build programs or campaigns. As the leading brand of chassis parts in the automotive aftermarket, MOOG’s “Go the Extra Mile” program was launched to combat the idea that all chassis parts are created equal, and that the differences in quality amongst brands is not always readily apparent.
Federal-Mogul Motorparts’ Fel-Pro brand joined Champion and MOOG as a recipient of several dotCOMM and Videographer awards. Fel-Pro, celebrating its 100th anniversary in 2018, won two dotCOMM Platinum awards for its “Know Your Leaks” campaign, featuring television personality Mike Rowe. Additionally, Champion earned a Platinum award for the “There’s a Champion in Here” campaign, while MOOG won a Platinum and two Gold awards for its “What’s in the Box” offering, also featuring Rowe, that drives home the fact that it’s important to use quality parts in repair situations.
Each of these brands also earned recognition for their eye-catching videos from Videographer, with Champion earning an Honourable Mention and two Excellence awards for its 30 second “Champion Chant” spot, in addition to another Honourable Mention for the “There’s a Champion in Here” video campaign. MOOG received two awards of Distinction for the aforementioned “What’s in the Box” series of videos, and Fel-Pro earned an Excellence award for the “Know Your Leaks” video campaign.
Fel-Pro and MOOG won additional marketing and advertising awards from Summit Creative, recognizing the best web, design, video, advertising, interactive, mobile, and social marketing from creative agencies worldwide. Fel-Pro earned a Gold award for the “Know Your Leaks” video series and a Silver award for its 100th anniversary logo. For its “What’s in the Box” campaign, MOOG earned a Silver award as well.
Also receiving an award for “Outstanding Advertising” was Abex, Federal-Mogul Motorparts’ braking brand for commercial vehicles. Fleet Management Magazine recognized Abex for its “Don’t Crack Under Pressure” ad, citing excellent audience response.
“We are honoured to be recognized by ANA, dotCOMM, Videographer, Summit Creative, and Fleet Management Magazine as we continue to support our brands with integrated marketing campaigns that resonate with technicians, shop owners, other customers and consumers,” said Michael Proud, Vice President, Global Marketing, Federal-Mogul Motorparts. “Our brands consistently evoke strong emotional connectivity in the marketplace, whether it be from Champion’s and MOOG’s extensive motorsports and NASCAR history, or Fel-Pro’s and Abex’s long standings as top brands in their respective product categories, and we’re proud of the work we’ve done to make these brands more visible to the industry.”