The team at Moonglo Auto Repair: Josh, Kayla, Jordan, Natalie, Brenden, and Dustin
Jordan Rocca, the owner of Moonglo Auto Repair in Sudbury, Ontario, didn’t set out to build a destination shop for European vehicles, but he knew he wanted to do something different.
Today, Moonglo Auto Repair is known across northern Ontario as a trusted specialist for BMW, Audi, Porsche and other high-end imports. It’s a reputation built on passion, persistence, and a commitment to doing things right.
As Rocca says, “We specialize in any make and model, but we cater to European vehicles.” It’s not unusual to see a diesel F250 in the mix; Sudbury remains a truck-loving town. But the European focus is still abundantly clear.
Rocca’s path wasn’t linear. Born in Toronto, raised by his grandparents in Sudbury, he found his way into the trade through collision repair, earning his 310B ticket before returning to Centennial College for his 310S and Red Seal.
Even though his father was never really in his life, Rocca says he has recently felt the connection keenly.“I was driving a BMW around the shop a month ago,” he says. “I looked down at the steering wheel and thought, man, if my dad could only see this. He always had nice cars.” The passion he has, he feels, might just be genetic.
He says automotive skills came easily to him – he often helped his instructors – but he struggled to find a stable shop. After bouncing between closures and ownership changes, he took a leap in 2022, buying Moonglo Auto before he’d even finished his Red Seal.
Originally planning to partner with an accountant, Rocca ended up taking full ownership when the deal fell through. “I believed in myself and the team,” he says. That belief has paid off: the shop has grown from $1.2 million to $1.4 million in just three years.
Moonglo had a reputation for imports before Rocca took over, but the team has expanded and deepened it significantly.
“We’ve built a name for BMWs especially,” he says. “Customers drive hours to get here.” Moonglo’s BMW trade was helped along by the departure of the local BMW dealer from the market, but that reach is still no accident. Rocca has invested heavily in marketing – billboards, Instagram stories, Reddit threads, and partnerships with local custom builders. Radio ads are next.
“I would still like to get out more advertising,” he says. “I still have some people that come to me saying, ‘I never knew you were here,’” he offers, with just a hint of frustration.
But he also knows that marketing only works when the shop delivers. Rocca and his team have developed deep expertise in European platforms, especially BMW. “Engines like the N52, N20, N55, you start to understand how they fail,” he explains. “DME relays, ground cables, parasitic draws from water pumps – it’s repeat failure patterns.”
Tools like Opus IVS and Autologic help, but Rocca emphasizes technician skill above all. “We’re just a good mechanic shop with good technicians,” he says. “It doesn’t matter what kind of car we work on – we’re good at what we do.”
That reputation has brought in more than just European owners. From a classic GTO to a late-model Hellcat, Moonglo attracts customers looking for quality and honesty. Rocca’s advice to other shop owners? Focus and invest.
“If you want it, go do it,” he says. “I wanted this, so I went and did it. If I want to learn how to work on 992s or F250s or BMWs better, I invest in it. Don’t be afraid to take the jump. You might have comebacks at the beginning, but it’s all part of the learning process. Good clients will understand, as long as you’re transparent.”
For shops trying to be everything to everyone, Rocca’s message is clear: specialization builds trust, reputation, and long-term growth.
This article also appeared in the October/November 2025 print edition of Indie Garage.
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