Discount Tire expanded its latest brand campaign with a partnership and jingle featuring the critically acclaimed, multi-platinum Canadian pop band, Walk Off the Earth.
Discount Tire’s “Let’s Get You Taken Care Of” campaign, which debuted in 2019, launched its second ad series this week titled “Life’s Roads.” Spots feature the new “Let’s Get You Taken Care Of” jingle, performed by Walk Off the Earth (WOTE), and demonstrates how drivers can rely on Discount Tire help ensure their safety on the road while taking care of tire woes.
“We’re thrilled to announce our partnership with Walk Off the Earth,” said Lisa Pedersen, vice president of marketing at Discount Tire. “They’re a talented group that use the gift of music to engage with people in a fun and creative way, which aligns perfectly with our message. We look forward to sharing more exciting and successful collaborations with WOTE.”
In addition, Discount Tire is sponsoring Walk Off the Earth’s 24-date U.S. tour, “HERE WE GO!,” and is offering fans a chance to win concert tickets in select cities. The three-month tour starts February 12 and will be a fun, interactive, one-of-a-kind experience for concertgoers.
“2020 is going to be a year to remember with new music, an entirely new tour and a way to connect with WOTElings all around the world,” said Walk Off the Earth. “We’re excited to partner with Discount Tire as they understand exactly what we’re trying to do: create genuine, human connections and constantly exceed expectations through our craft!”
For more information on how to enter to win tickets, visit https://discountti.re/WOTEtix.
Walk Off the Earth is a Juno Award winning, multi-platinum musical phenomenon currently taking the world by storm. Based just outside Toronto in Burlington, Ontario, their brilliant 5-people-playing-one-guitar interpretation of Gotye’s “Somebody That I Used to Know” exploded on YouTube, garnering over 180 million views.