At Indie Garage, we know this isn’t exactly what a working repair shop might consider, but in the realm of outside-the-box thinking, what Garage 77 is doing is interesting for anyone who loves classic cars, and knows that others who love them will pay good money to be near them.
Garage 77, being touted as the world’s first social classic car garage, is now open in Redondo Beach, a beach community south of Los Angeles. The unique concept offers members on-demand, flexible use of a fleet of eight classic cars and access to a vintage shared recreational space. The startup provides all the perks of owning a rotating fleet of rare classic cars, without any of the upkeep, know-how or hassle, at a fraction of the cost of traditional ownership.
“We wanted to create a space where our members can experience the exhilaration and nostalgia of driving the most popular vehicles of decades past as if it were their own garage, without the huge cost of ownership or mechanical know-how,” said Garage 77 co-founder Brian Waldman. “We’re not your typical ‘car guys’ or gearheads that have the time or knowledge to work on these classic cars, but for a date night, important business meeting, picking your kids up from school or a weekend road trip, we realized our unique shared model made the most sense for others with similarly busy and exciting lifestyles.”
Currently, the Garage 77 fleet includes a 1959 Chevrolet Corvette C1, 1975 Ford Bronco, 1987 Ferrari 328 GTS, 1956 Porsche 356 Speedster Tribute, 1981 DMC DeLorean, 1967 Chevrolet Camaro, 1961 Lincoln Continental and a 1977 Jeep CJ-5. The Garage is continuously expanding and searching for the most exciting and rare classic cars, so the line-up will change often. The Garage utilizes several expert mechanics who maintain the rare fleet.
“Beyond the thrill of the cars themselves we realized there were many others like us who wanted a fun, comfortable place to get away, hang out with friends and develop a larger network whether for fun or business throughout Los Angeles,” said Garage 77 co-founder Stephanie Murg. “We set out to build a space worthy of housing these pieces of automotive history and The Garage is a distinctly casual atmosphere that will transport you back several decades with pinball machines, a guitar parlor, televisions, music and great times.”
The Garage hosts regular meetups, mechanic demonstrations, social events and networking opportunities for members. Members pay monthly fees equal to the cost of taking an average classic car out for a single day, but can choose from the entire fleet at any time, in addition to enjoying enjoy access to the space and other additional benefits. Membership is capped to ensure a high car-to-member ratio and strong community.
Founders Brian and Cameron were South Bay neighbors who always had an interest in classic cars, but neither had ever been to a car show or knew much about auto maintenance. One weekend a friend lent them a 1971 Dodge Charger, which they kept in a shared spot and over beers in their driveway they discussed their dream of a larger shared garage, ideal for hanging out, with a fleet of cars to choose from and mechanic experts to handle the upkeep. Garage 77 was born from this fateful discussion.
In the coming year, The Garage plans to expand to the Santa Monica/Venice market and potentially the San Diego market, allowing members to connect across major metro regions in Southern California.