Legendary car builder and industry icon Chip Foose will help give the 2022 SEMA Show a new look as the official artist of this year’s trade show.
Foose created original pieces of art that will be woven into signage throughout the Las Vegas Convention Center and in marketing materials for the Show to help reflect each segment of the industry in a special and authentic way.
“This opportunity is allowing me to be creative in a different fashion. Usually my drawings have been a tool to build the final art, which are the cars that we create at Foose design, but these drawings are the final art to be used at the SEMA show,” said Foose.
“I’m excited to entertain and connect with SEMA Show attendees in a new way.”
SEMA Show officials feature a new artist every three years to add a level of authenticity to something that most trade shows in the world leave to a sign designer.
Foose is the fourth celebrated automotive artist—joining Alex Carmona, Max Grundy, and Ed Tillrock—whose artwork will give Showgoers a new experience at the event.
“We are honoured to have Chip Foose as our SEMA Show artist for the next three years and see his creative side in a different and new way—outside the car and on paper,” said Tom Gattuso, SEMA Vice President of Events.
“Chip has gone above and beyond with this original artwork for the Show, which will help build the best automotive trade show experience in the world. We are thrilled to share these incredible images as they will truly bring the Show to the next level.”
Foose has become a household name in and out of the automotive industry.
He has appeared in several television shows and has won numerous awards and accolades for his vehicle builds, including becoming the youngest person to be inducted into the Hot Rod Hall of Fame in 1997.
Foose was also inducted into the Darryl Starbird Rod & Custom Car Museum Hall of Fame in 2002, the Grand National Roadster Show Hall of Fame in 2003, the Detroit Autorama “Circle of Champions” Hall of Fame in 2012, the San Francisco Rod and Custom Motorcycle Hall of Fame in 2005, and the SEMA Hall of Fame in 2016. To learn more about Foose, visit www.chipfoose.com.
The 2022 SEMA Show, taking place November 1-4in Las Vegas, is an annual four-day trade event that makes it possible for manufacturers of automotive aftermarket parts and accessories to connect with and conduct business with buyers from all over the world.
To learn more and register to attend, visit www.semashow.com.
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $50.9 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.