Federal-Mogul Motorparts has embarked on an extensive campaign to reinforce the value of its MOOG branded products.
“It’s not unusual to hear from shop owners, service writers and technicians who had been assured that their suppliers’ steering and suspension parts were the same or as good as MOOG, only to be disappointed with those parts’ performance and reliability,” said Mike Proud, vice president, marketing, Americas, Federal-Mogul Motorparts. “This campaign puts those claims to rest and helps protect service providers and their customers from parts that have not been designed, built or tested to meet the stringent standards applied to every part that comes in a MOOG box.
“Whether you’re a shop professional or consumer, always order MOOG and make sure you get MOOG,” he added.
The comprehensive new campaign includes television ads and an array of other elements featuring media personality Mike Rowe, who urges professionals and consumers to remember that “If it’s not in a MOOG box, it’s not MOOG.”
The engaging new television ads feature Rowe appearing in opposing roles as an angel – trying to convince a parts professional to do the right thing by delivering only genuine MOOG parts – and a devil arguing that product quality doesn’t really matter. In addition to leading North American cable networks, these ads can be seen on several popular digital platforms as well as at www.moogparts.com/WhatsInTheBox.
In conjunction with this ongoing campaign, MOOG also is sponsoring a promotion – from March 12, 2018, through May 31, 2018 – that offers a chance to win a free MOOG hat to customers who snap a ‘selfie’ that includes a MOOG box, and then submit it online at www.ijustwantmyMOOG.com. A limited number of winners, selected at random, will receive a hat autographed by Mike Rowe.
MOOG also is rolling out attractive, educational point-of-sale materials that reinforce the benefits of relying on the brand’s exclusive, premium technologies, as well as new product packaging featuring valuable tech support information from Federal-Mogul Motorparts Garage Gurus. These materials also highlight the MOOG brand’s long-term relationship as Official Steering and Suspension of NASCAR.
“It’s natural for other brands to try to capitalize on MOOG’s heritage of going the extra mile to support the success of automotive service professionals, but it’s important to remember that our clear leadership in the category has been built through decades of leading-edge, problem-solving parts that outperform the competition,” said Bryon Osterland, vice president, global chassis, Federal-Mogul Motorparts. “These benefits are exclusive to the MOOG brand and to the products that come in MOOG boxes.”
To learn more about the MOOG campaign and to view the new TV spots, videos and digital ads, please visit www.moogparts.com/WhatsInTheBox. To enter the MOOG hat promotion, upload your selfie – including an image of a MOOG box – to www.ijustwantmyMOOG.com. Additional information can be found by searching for MOOG on Facebook and following MOOG on Twitter, at www.Twitter.com/MOOGParts, and Instagram, at www.Instagram.com/MOOGParts. To learn more about specific part numbers and applications, visit www.fme-cat.com