Brent Berman, director, training and consumer experience, Federal-Mogul Motorparts, was recently awarded the 2018 Mort Schwartz Excellence in Education Award for leading Federal-Mogul Motorparts’ Garage Gurus’ technical training program. He received the award at the Auto Care Association’s Fall Leadership Days in Austin, Texas, during its Leadership Luncheon event.
Berman has held a variety of roles in technical training and marketing at Federal-Mogul Motorparts during his 21 years with the company. Today, Berman leads the Garage Gurus training initiative in addition to the catalog and research team.
“Early in my career, I was fortunate to be able to take advantage of ACDelco’s ‘DelcoTech’ program in Canada, and since then, have developed an understanding of the positive effect that access to training has on the whole industry,” said Berman. “As Federal-Mogul Motorparts is committed to training techs through its Garage Gurus program, I am, along with my colleagues, determined to continue to encourage students to obtain the technical education they need to build successful careers in the automotive repair industry.
“I am honoured to receive this award and thank everyone who made this possible.”
Launched in 2015, Garage Gurus is Federal-Mogul Motorparts’ first of its kind technical education platform for technicians and other front-line professionals in the North American auto care industry. A central element of the company’s “Tech First” initiative, led by Berman, aims to strengthen the automotive service industry’s connection to the front-line professionals who service thousands of vehicles each day. In addition to offering technical training and other assistance online, onsite, and on-demand, the network is designed to underscore the importance of using premium branded replacement parts engineered and manufactured to provide the quality, safety and performance consumers demand.
The Garage Gurus program is constantly evolving, and in 2018, saw the launch of Garage Gurus HD, a new program for heavy-duty technicians.
Garage Gurus technical education centres are operational in 11 U.S. markets – Atlanta; Baltimore; Boston; Chicago; Dallas/Fort Worth; Houston; Rancho Dominguez, Calif.; South Florida; St. Louis; Suburban Detroit; and Van Nuys, Calif.