Axalta Colour of the Year technology friendly ‘ElectroLight’

by | Jan 12, 2021 | 0 comments

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – "ElectroLight."
Axalta’s Global Automotive Colour of the Year – ElectroLight

With Axalta’s latest Global Colour of the Year, a yellow-green hue it calls ElectroLight, the coatings supplier affirmed the future functional importance of colours beyond their aesthetic; you may not like it, but your technology loves it.

The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.

Further, ElectroLight is formulated with reflective properties that make it highly visible to light detection and ranging (LiDAR) systems, while its layer structure and pigment content are easily transmissible by radio detection and ranging (radar) systems.

“Offering innovative products that are ahead of the curve is what we live and breathe every day at Axalta,” said Hadi Awada, a senior vice president at Axalta.

“ElectroLight is another step toward illuminating a path for a green future for all type of vehicles, including autonomous vehicles. Formulated with mobility-sensing technology, ElectroLight combines a passion for individualization with coating science into a functional, expressive and dynamic colour.”

Fully autonomous vehicles are closer than ever to becoming a reality and will increasingly rely on LiDAR and radar technology to see and interact with the world around them.

ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a stand-out colour option in both trend and technology.

White still tops the popularity list

While Axalta’s 2020 Global Automotive Colour Popularity Report shows that white remains the most frequently purchased automotive colour globally, interest in automotive colours with a more customized and personalized look are becoming increasingly desired by consumers.

Green has influenced both blue and yellow colour palettes within today’s vehicle market trends, driving colours into a more eco-centric theme.

This includes Sea Glass – a green-shade of blue and Axalta’s 2020 Global Automotive Colour of the Year – and now ElectroLight – a yellow-shade of green.

“Our 2021 colour evokes sustainability, happiness and safety. ElectroLight is at the forefront of today’s colour trends, while anticipating emerging technology advances,” said Nancy Lockhart, global product manager of colour at Axalta. “Consumers are looking for a breakout colour and ElectroLight manifests this, while bringing a progressive approach to automotive styling and design.”

Axalta actively works to continue to provide innovative colour choices for automotive buyers and refinishers that are on the leading edge of design and create conceptual colours that are aesthetically and functionally beneficial to vehicle surfaces.

Visit axalta.com/color for more information on ElectroLight.

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