Atlantic Canada’s All EV business discontinued

by | Jun 6, 2023 | 0 comments

What had been widely viewed as a pioneer in the EV space, the All EV pre-owned business has been discontinued by its owner the Steele Auto Group citing lack of market demand.

“After careful consideration and evaluation of the current market conditions, unfortunately, we have made the difficult decision to discontinue the All EV business, effective June 1, 2023,” said the organization in a social media post.

The All EV business was founded by Jeff Farwell, David Giles, and Jérémie Bernardin. All assumed leadership roles within All EV following its acquisition by Steele Auto Group in July 2021.

However, at the time of its closure, only David Giles remained with the organization in a technical role.

“Since the acquisition of All EV in July 2021, we have endeavored to consistently deliver exceptional quality and maintain strong relationships with our clients. However, the lack of demand for EV’s in the market has made it increasingly challenging for us to sustain operations and remain profitable,” continued Steele Auto Group’s statement.

“All customers have been contacted and we will continue to support our EV customers and provide product knowledge, service, and expertise throughout our Steele Auto Group dealer network.

“We want to sincerely thank the ALL EV team for their hard work and dedication over the past couple of years. The education and awareness gained throughout this journey has been invaluable as the Steele Auto Group continues to embrace an electric future.”


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