ANCO Wipers, one of Federal-Mogul Motorparts’ quality brands marked the 100th anniversary of The Anderson Company on March 1st with the return of an iconic part of its past: “Big Yellow,” the bold, eye-catching display cabinet for shops and technicians.
Additionally, ANCO recently released a new conventional wiper blade for light vehicles, ANCO 97-series.
Big Yellow was a unique display unit that revolutionized the way that wipers were displayed, sold and merchandised. Now available for a limited time, this mobile display popular among shops and service stations during ANCO’s early years serves as a nod to the longevity of the brand as well as an accessible way for technicians to pull the right ANCO wiper for easy installation or sale. To obtain Big Yellow, shop owners may contact their supplier for more details.
“ANCO has always been one of Federal-Mogul Motorparts’ most recognized brands, and it’s fitting that we are able to pay homage to our past by reintroducing Big Yellow to the market,” said Michael Proud, vice president of marketing, Americas, Federal-Mogul Motorparts. “We also look forward to kicking off our next 100 years by creating a fresh, modern look for our brand, and are excited to have technicians, shop owners and DIYers alike taking a new look at the ANCO brand and the spectrum of products that we have to offer.”
ANCO has long led the way and offered premium replacement wiper blades, refills, washer pumps and wiper arms for passenger cars and commercial vehicles. Recently, the ANCO brand released a new series of conventional wiper blades for light vehicles, ANCO 97-Series wipers, that offer complete conventional coverage across 97 per cent of vehicles in operation (VIO) in North America, in a size range from 12″ – 22″, 24″, 26″ and 28″. In keeping with ANCO’s long history of engineering innovation, each wiper is manufactured with Duraklear® Plus, an exclusive, advanced rubber compound to provide consistent, streak-free performance, maintainable at highway speeds. These wipers are also outfitted with Redi-Fit™ connection system that eliminates the use of loose-pack connectors for fast, easy installation.
ANCO was founded as The Anderson Company by John W. Anderson in South Bend, Ind., in 1918. Initially, it developed, produced and marketed a range of automotive products, including “Hot Spot” manifold gaskets, ball thrust bearings, and timers, all for the original Ford Model T. Eventually, the company began experimenting with wiper blades, and by the early 1930s, were producing replacement wipers and arms at large volumes, including for military applications. Federal-Mogul Motorparts’ parent company, Federal-Mogul Corporation (now Federal-Mogul LLC), acquired the ANCO brand in 1998.
Visit www.ancowipers.com. To learn more about Big Yellow and other merchandising opportunities, please contact your Federal-Mogul Motorparts representative.