The COVID-19 pandemic will go down as a defining moment in history. Efforts to contain the virus’ spread impacted nearly every part of our lives, including Canadian’s auto service habits.
AIA Canada’s latest report in the Consumer Behaviour Series looks at the impact of the COVID-19 pandemic. In partnership with Quorus Consulting Group, the association surveyed 2000 Canadian vehicle owners to understand how COVID-19 affected their behaviours, attitudes, and preferences.
During the pandemic, Canadians have driven their cars less and many were uncertain about making service appointments during lockdowns.
While the full effect of this on the automotive aftermarket remains to be seen, the data in this report is vital to helping your business plan for the future.
Canadian consumers have adapted to a “new normal” that looks very different to pre-pandemic times. Knowing what new expectations they have for the businesses they deal with is essential to success in the post-COVID economy.
This is the first in a series of consumer behavior reports that will include studies on choosing an automotive service provider, in-car data, and e-tailing.
The next report is scheduled for November of this year.
The report is available free to AIA members, or $199 CAD for non-members.