The National Institute for Automotive Service Excellence (ASE) and the ASE Education Foundation will be on site at both the Automotive Aftermarket Product Expo (AAPEX) at the Venetian Expo and the Specialty Equipment Market Association (SEMA) Show at the Las Vegas Convention Center during Industry Week in Las Vegas. At AAPEX, ASE will be in booth V7600 next to Joe’s Garage (Venetian Expo – Level 2) and at SEMA, the ASE booth will be in the North Hall (11079).

Senior executives from both organizations will be on hand to discuss some of ASE’s newest initiatives, including the ASE Education Foundation’s $25 million Department of Labor grant and ASE Connects, a nationwide effort to unite shops, dealerships and schools in addressing some of the industry’s most pressing challenges. Those who are not yet ASE Connects members can sign up at the booth. Free trials are available through Dec. 31, 2026.

Show attendees can learn more about the Department of Labor grant on Nov. 4 at 3:00 p.m. PT at the AAPEX press stage and Nov. 6 at 1:00 p.m. PT at the SEMA Collision Repair Stage located in the South Hall Upper at the Las Vegas Convention Center.

Matt Shepanek, ASE’s vice president for credential testing programs, will be providing 2026 ASE updates every day at the show from 1-1:45 p.m. at AAPEX stage 2 (Venetian Expo-Level 2-Venetian Ballroom). In his presentation, Shepanek will go over the ASE test workshop process and talk about some exciting new initiatives in the works.

To learn about ASE Connects, visit www.ASE.com/connects.

There’s still a chance to get in to AAPEX 2026! Check out our general guide and important links for all aftermarket pros here.

About the National Institute for Automotive Service Excellence (ASE)

Established by the automotive industry in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) is a driving force in the transportation industry. As an independent third party, ASE upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit www.ase.com.