OK Tire Stores inc. has announced the appointment of Phil Diogenes as Vice President, Business Development, strengthening its leadership team as the organization accelerates into its next phase of growth.

Diogenes brings extensive experience in business development, sales leadership, and customer engagement, having held senior executive roles across Canada’s tire sector.

Known for his ability to build high-impact partnerships and drive measurable results, he also contributes to broader industry advancement through his role on the board of the Tire and Rubber Association of Canada (TRAC).

Diogenes will lead strategic growth initiatives across the network, with a focus on expanding partnerships, unlocking new revenue opportunities, and enhancing value for both dealers and customers nationwide. His appointment comes at a pivotal time for OK Tire, as the company continues to build momentum across its national footprint.

“Phil’s appointment is a key step forward in our OK Tire 2.0 vision,” said Brian Mielko, President and CEO, OK Tire.

“As we continue to scale the business, strengthen our supply chain through our integration with Groupe Touchette, and deepen our partnerships across the industry, we need leaders who can turn strategy into action. Phil brings the commercial mindset, industry credibility, and collaborative approach that will help accelerate our growth and deliver even greater value to our dealers and customers.”

Under Mielko’s leadership, OK Tire is entering a new era focused on growth, innovation, and franchise support.

With a strengthened distribution network, expanding national footprint, renewed commitment to community, and increased investment in brand and marketing at both the national and local level, the organization is well-positioned to drive long-term success across its coast-to-coast dealer network.

“OK Tire has built something truly unique in the Canadian market, a strong, independent dealer network backed by national scale,” added Diogenes.

“I’m excited to join the team at such a transformative time and to help unlock new opportunities that support our dealers, strengthen our partnerships, and continue delivering value to customers across the country.”

OK Tire is proud to welcome Phil Diogenes to the leadership team and looks forward to the impact he will bring as the company continues to innovate, evolve and grow.

For more information about OK Tire, please visit https://www.oktire.com.