Add Vehicle Control & Safety with KYB

by | Oct 1, 2025 | 0 comments

(SPONSORED CONTENT)

Pair New Brakes with Quality Shocks and Struts from KYB

If your customers’ shocks are worn, even new brakes and tires aren’t going to bring back the vehicle’s original control and handling. At KYB, we believe in developing the very best and safest products that will help a vehicle perform in real world situations.

Brakes are absolutely critical to vehicle safety, that’s obvious. What’s less obvious is how important a properly performing suspension is to the equation. Even with advanced braking systems in modern vehicles, suspension components are needed to control the vehicle’s weight under stopping demands. The automated braking of a collision avoidance system may not be enough if a vehicle is experiencing too much nose dive, which adds weight and momentum over the front axle and lengthens the braking distance. Shocks and struts are vital to maintaining a vehicle’s body control and tire contact to the road. Good suspension components can help keep a vehicle balanced and performing as the manufacturer designed and engineered it, even in extreme situations.

Installing KYB parts on a vehicle with new brakes will help keep the vehicle’s tires firmly planted for added control and safety. KYB dampers also keep the vehicle body weight from shifting and rolling, which can cause a loss of control and wear out those new brakes and tires quicker. Make sure you inspect shocks, struts, springs, and other suspension components along with brakes and tires on the vehicles in your bays. A leaking shock isn’t the only way to tell if they’re worn, flexing or corrosion on the outside body of the damper can give you clues as well. Premature brake wear can be a sign of worn shocks and struts. If you see signs of wear, recommend replacing worn ride control components to ensure your customers are protecting their new tire investment.

We understand that people use their vehicles in different ways, so it’s important to give customers a choice when choosing the best shock. If they loved the way their vehicle rode and handled when new, we suggest choosing the KYB Excel-G or Strut-Plus OE replacement units. If you just installed larger tires and wheels on a customer’s truck, or they need additional control for a truck or SUV, we recommend monotubes like the KYB Gas-a-just, MonoMax, or Truck-Plus complete assemblies.

Why choose KYB?

Good enough does not cut it for products that affect the control, stability and safe operation of your vehicle. Whether transporting your family, hauling heavy loads, or commuting daily, our products are built with a clear purpose.

Shocks and struts may look alike, but their performances can be very different. By consistently developing world class ride control products, KYB has become the world’s largest supplier of OE and aftermarket shocks and struts.

We use the same materials, techniques and facilities to build our aftermarket products as we do our OE products. We take pride in offering products that help restore a vehicle to how it performed when it was new. KYB doesn’t believe in “good, better, best” for a product that affects the safety of your vehicle. We set the bar at restoring original designed control capabilities and offer performance upgrade products for some vehicles.

Beyond Installation

Our mission embraces education and safety—we believe that knowledge allows for better decisions and better performing vehicles. That’s why we offer two different training opportunities through our KYB Video Training Series. Both of these programs can be found at kyb.com/training.

Service techs and advisors can learn about KYB products, how to recognize worn suspension components, analyze the issues they are causing and then make proper recommendations. Parts Professionals will learn the benefits of each of the KYB product lines, how worn shocks can accelerate wear on other components such as tires and brakes, and how to sell value, not just price.

For happy customers, count on KYB.

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